adidas is honored to enter its 32nd year as the Official Footwear and Apparel Supplier of the Boston Marathon. Continuing its commitment to the sport and long-standing tradition with the B.A.A., adidas is proud to supply exclusive Boston Marathon jackets to more than 9,000 B.A.A. volunteers and more than 3,500 race officials and media personnel. adidas will also provide 30,000 participant tees to Boston Marathon runners. The official collection of 2020 Boston Marathon performance apparel and footwear will be available to participants and fans at the Boston Marathon Expo and at select local retailers. adidas will also offer custom finisher videos, which can be downloaded on adidas’ website after the race. The finisher video delivery system was introduced in 2018 as the first of its kind, producing more than 30,000 videos featuring every runner who participated. It represents the company’s constant desire to push the boundaries of running culture, find exciting ways to celebrate the Boston experience and “Create the New.”
adidas has been a sponsor of the B.A.A. Running Club since 1992. In 1999, adidas and the B.A.A. unveiled a joint venture, a long-term, year-round running program designed to promote overall fitness and health among Boston-area youth in Boston Public Schools. Since then, more than 30,000 students have participated in adidas-sponsored B.A.A. events including the B.A.A. 5K, B.A.A. Relay Challenge, and B.A.A. Invitational Mile. Adi Dassler founded adidas on a passion for running and a focus on making equipment that helps all athletes perform at their best. Today, adidas remains committed to those values. To learn more about adidas running, visit www.adidas.com/running.